GI−29%
From the Vale of Kashmir
The Art of Pure Pashmina
Where Kashmiri's timeless heritage meets the finest Luxury of Pure Pashmina.

From the Vale of Kashmir
Discover the Gold of Kashmir
Pure GI-Tagged Kashmiri Mongra Saffron, handpicked from Pampore.

From the Vale of Kashmir
Crafted by Kashmir
Discover authentic GI-Tagged handicrafts from the Valley
Six crafts, one valley
What moves hands in Kashmir
Six living traditions, each protected by a GI tag and carried forward by families who have been at it for generations.
Loved by the valley
Featured pieces
GI−29%
GIMeet the makers
Each piece, a name behind it
Every order ships with a hand-signed card from the artisan — because anonymous craft isn't craft at all.
GI-Tag verified
Traceable, not just sold.
Every product labelled with a GI tag carries its registration number on the invoice — from Kashmir Pashmina (GI-112-2008) to Pampore Saffron (GI-635-2020).





















